The Design Association of the Republic of China
McGraw-Hill Building, New York City
July 17 – August 28, 1998
(Next post on Monday: Bruce Baker Is or Isn’t Al Stahl)
...Lubalin…was…the younger of fraternal twin boys…The Wave (Rockaway Beach, New York), June 27, 1935, published the names of the Far Rockaway High School graduates which included Herb and Irwin Lubalin.
…His early interest in art was encouraged, although he was colorblind, as was his twin. Figures he drew with crayon had startling purple hair.
…Herbert was a good art student in high school, despite his inability to draw recognizable images. His teacher encouraged his feelings for design and lettering, knowing one can develop as an artist without relying on drawing accurately.
Further schooling in art was accidental. To have an art career wasn’t in Herb’s original plan, although, typically, he expressed no thought for a future….But Herb’s high school academic standing was so low he wasn’t accepted by the tuition-free College of the City of New York, where his twin was enrolled.
What happens when a poor kid with bad grades can’t afford to go to a regular college? He applies to a free art school.The Wave, November 24, 1938, reported this item:
In 1935, Herb passed the entrance exam (“mostly in the form of an intelligence test“) to the prestigious Cooper Union. “I was 64th out of 64 applicants.”
…“For the first two years, I was the worst student in the school. In the last two years, I was about the best.”
The turning point was a class in calligraphy. The angle of the flat pen point used in calligraphy prescribes that the art be done with the right hand. Herb drew with his left hand. The instructor told Herb he’d have to learn to use his right hand on the assignment.
“I didn’t tell her I wrote with my right hand. Since calligraphy really is handwriting, it was easy for me. I got the highest mark in the class, not because I was the best, but because the teacher felt I’d overcome a great handicap.
“I guess this gave me confidence, because from that time on, I did very well.”
Miss Isabel Bisgyer of Ocean Crest Boulevard will celebrate her birthday on Sunday. Tomorrow friends will take her to see “Hamlet,” and later will treat her to dinner In the Hotel Pennsylvania. In the party are Miss Rues Diamond, Morton Friedlieb, Eugene Hammer, Herbert Lubalin and others.
Sylvia Kushner, of the surprised look and unique coiffeur, is a shining example of industriousness and a gal with with a delightful sense of humor. A four year honor student, her real forte is dress designing and draping, in which her originality and creativeness have been successful in acquiring satisfied customers. Besides her work, Sylvia has had one other factor on her mind these past four years…but why tell tales outside of class?
Herbert Lubalin is another shining light of the class of ’39. His wit and “creativeness” are, unfortunately, often censored. Baseball, ping pong, basketball, and penny-ante have been Herb’s extra-curricular activities at Cooper, not to mention his greatest talent, “tall stories.” In 1937 Herb received the medal given for general excellence in all subjects and hasn’t let up the least bit in upholding this distinction. Last summer Herbie ran a day camp for children in his native Far Rockaway. He has an especial affinity for kids, kittens, ketchup, other such sentimentalizes beginning with “K.”
Louis Dorfsman left Day School in the middle of his third year to go to work in the commercial art field. Starting at the Trans-Lux Theatres, he is now designing exhibition booths and window displays for the Display Guild. A tall guy with one of those grins that the gals eat up (a brunette anyway?). “Shlep,” as he is quaintly called by his chums, is an ace drummer and managed to keep busy between club dates and just dates.
|Sylvia Kushner and Herbert Lubalin|
…He had entered Cooper Union unaware of two impending romances that would change his life. One lasted three decades, the other, until his death.The New York, New York, Marriage License Index said Lubalin and Sylvia Kushner obtained a marriage license on October 2, 1940 in Brooklyn.
The first big excitement was to meet a classmate, the petite and beautiful Sylvia Kushner. Four years later, the two artists were married, after they had been graduated, Herbert with the Student’s Medal for General Excellence….
…Herb and Sylvia had three sons and 32 years together….
…In 1945, Lubalin became art director at Sudler & Hennessey, a studio specializing in pharmaceutical ads and promotions. He worked with a bullpen of 20 illustrators, photographers, comp people, letterers and retouchers who followed through from Lubalin tissues—tissues on which the Lubalin legend began….